I’d like to invite you to learn a bit more about bob wolf partners/TPG. Built on over 70 years of collective agency search experience, we’ve been around the block many times. We’ve been there and done that at the C-level as agency chiefs, as client CMO’s and as consultants to many Clients in many industries. That said, we take every Client engagement seriously and personally. We’d like to offer you our insights and perspective…here’s a little of what we know:
- Your consumers have changed.
- Their journey to purchase has changed.
- The means of engaging them have changed.
- Your brand/corporate culture may need to change to fit the values of your consumers, investors and other constituents?
- Your marketing communications needs have changed.
- Agencies and their financial model have changed.
- Your competition has changed.
- The relationship between you and your agency(ies) has changed.
- Your consideration of taking select marcom activities in-house may have changed…
..so why isn’t your agency review process (and perhaps your consultant) changing? After all, doing an agency review is not your objective…improving your ROI is.
Think of us as your Personal Consiglieri.
Since 1996, our firm has provided personalized, valuable counsel to our Clients in all matters related to client-agency relationships…getting the best agency partners, improving the relationship, performance enhancement and achieving positive financial results for all parties. Today, we live in a media agnostic environment. The agency landscape is more highly fragmented, particularly as technology impacts strategy, media, messaging and behavior…making the branding process exponentially complex. Perhaps to simplify matters, more marketers are consolidating their agency roster and creating in-house units to address public relations, social, influencer marketing, data management, CRM, retail, promotion and more.
Our extensive experience, perspective, insight, process and tools are aimed at helping marketing decision-makers solve their agency concerns in a highly personalized, yet cost and time sensitive manner. Often, that means changing one or more agency partners…but don’t be surprised as we’ve helped save various client-agency relationships, too!
As marketers grapple with the above considerations, not to mention the internal systems, reporting relationships and financial considerations to juggle research, strategy, PR, social, advertising, content, digital, programmatic and other media/messaging and measurement of effectiveness, it’s nice to know they can rely on a smart, experienced, driven Consiglieri…expert, personal, dedicated and intensely success oriented.