Founded in 1996, Bob Wolf Partners/TPG provides high level,
strategic counsel to advertisers.
We believe that a strong relationship between client and agency is
one of the best ways to leverage the marketing budget. We
proactively and confidentially assist advertisers address
client-agency relationship issues by providing a comprehensive
scope of professional consultancy services.
Bob Wolf Partners/TPG is a high level, full-service firm with a
working knowledge of the advertising industry and its players. We
have both client and agency senior management experience, have
built and run some of the best recognized agencies, have
supervised some of the largest and most sophisticated accounts in
the U.S., managed media for the toughest clients and directed
global advertising and media from the client side. We offer
invaluable insight for advertisers to assess current and
prospective client-agency relationships.
The firm offers two broad areas of service to advertisers:
First,
Bob Wolf Partners/TPG offers counsel on agency screening and
review, global and regional agency consolidation, media
management evaluation, compensation analysis and
structuring.
Second,
the firm provides in-depth strategic counsel to advertisers
seeking to improve advertising effectiveness and to
build/enhance brand image. Occasionally, one partner or
another is called upon to act as interim CMO for a given
client.
